Client: Nourish & Breathe | Naturopath, Clinic, Apothecary
Introduction: Nourish & Breathe is an established Canberra business which has been trading for over 7 years. After returning to Canberra from a posting overseas the owner wanted to clarify and refocus the business goals and objectives and relaunch the business into the local market. Nourish and Breathe have recently opened the most divine Clinic and Apothecary in the new Dairy Road precinct in Fyshwick. Renae is quickly establishing a unique women’s health and wellness Village including a Canteen, clinic, clinic rooms, Apothecary, Shop and flexible event spaces.
Requirements: In summary, the client wished to revitalise their brand whilst retaining the connection to the old visuals. Reposition the business to attract new clients, and develop a content strategy to educate the broader public about the role of naturopathy and an apothecary in achieving and maintaining health and wellbeing. Then, once this is was settled, roll out all collateral including a new new e-commerce website, social media content and strategy, print materials and packaging. Set up the materials in a way that the client will be able to manage the ongoing production with some ongoing marketing support.
Solution: These are the steps we took from start to launch.
Research, brainstorming and mood board development to establish an overall tone for the revitalised brand.
Logo development, presenting 5 options and then narrowing down to 1 with versions, visual style and colours
Business planning and marketing strategy planning
Responsive website planning and development based on business goals and targets including basic SEO and recommendations for further opportunities
Photography and development of website, imagery, content and copywriting as required
Print material development and production.
Posters, fliers, business cards, document templates
Set up online resources with complete set of templates, and brand kit (colours, fonts and imagery)
Training for client on how to use this resource
Social media content strategy development and set up of customised social media calendar and templates
Training and ongoing coaching on how to manage and get the most out of social media investment
Set up of EDM strategy and templates
Ongoing monthly marketing support
