SISSA SORELLA | WHERE SHOE LOVE IS TRUE LOVE
I have worked with Sissa Sorella since it’s inception. I am responsible for translating the owners vision for the business, into a recognisable, endearing brand across in store collateral, visual merchandising, social media and into an online e-commerce website. Rachel is an ongoing part of the Sissa Sorella team working on website development and maintenance, marketing strategy, visual merchandising and graphic design.
“Rachel is an absolute pleasure to work with. She exudes a positive energy from beginning to end of any project. She is approachable, creative, communicates effectively and is incredibly supportive in her understanding of the client’s vision.”
— Kate Dawson, Owner Sissa Sorella.
Since working with Sissa Sorella Some key achievements have included:
The successful launch and growth of 2 bricks and mortar stores in Canberra; Sissa Sorella (shoes and accessories) and Sissa Sorella Collection which is a sub brand focussed on fashion, homewares and accessories.
The design and development of an ecommerce Sissa Sorella store and then the subsequent recent collaborative upgrade and relaunch of the ecommerce store.
Growth of the customer database and social media audiences
Collaboration on seasonal fashion events in store
Design and co ordination of over 50 email EDM campaigns for various targeted customer segments
Strategy and design of multiple collaborative campaigns and partnerships
